Boost Your Brand with SFX Media

With more than 5 billion active user accounts, social media is a goldmine for brands to engage with a wider audience. Let’s explore some important digital marketing statistics you can leverage to build a considerable social following

86% of marketing professionals saw social media as a key tool in improving brand exposure, while 76% believed it has helped them increase site traffic. Marketers also employ social media to generate leads (64%), build a loyal fan base (56%), and boost sales (55%).

Mobile Advertising will account for 70% of the total ad spending by 2028

These days, consumers mostly use their phone to browse the internet, and mobile usage will grow even more in the years to come. If you want to stay competitive, engaging in mobile marketing has become a must rather than an option.

Facebook is the 2nd major player in the digital ad world (behind Google) and is expected to earn $203 billion from ads by 2026

The human brain is designed to process visual information faster than text, which is why videos are so effective in capturing the audience’s attention. In this section, we will present facts about video marketing, so you can exploit its full potential to boost user engagement.

With the ever-growing popularity of YouTube Shorts, Instagram Reels, and TikTok, consumers are constantly exposed to short-form video content. If you’re looking to boost engagement, short videos are the best video format to tap into. 39% of marketers agreed that one-minute videos bring the highest engagement and ROI. In contrast, only 16% believed that videos with a duration of three minutes or longer would perform better..

As expected, around 90% of companies use YouTube to promote their video content. Facebook comes second with 86% of brands utilizing it, followed by Instagram (79%) and LinkedIn (79%). Surprisingly, major video platforms like TikTok and Snapchat have a lower percentage than one might expect, used by only 35% and 13% of brands.

Nearly half of millennials believe influencer recommendations more than regular ads when buying a product.

Global Market Value of Influencer Marketing Is Set to Reach a Record-High $24 Billion in 2024

The most successful companies allocate the majority of their ad budget to social display and search advertising

For small business owners with a limited budget, content marketing serves as the more affordable strategy to drive website traffic. Although the results won’t come as easy and fast as search advertising, your effort will pay dividends in the long run.